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Template · FAQ page

Shopify FAQ Page Template (Free)

A good FAQ page does two jobs: it reduces support volume by pre-answering common questions, and it pre-empts checkout objections by addressing concerns before the buyer ever has to ask. This template gives you 20 must-answer questions across 6 categories, with suggested answer patterns you can customize to your store. Use what applies, delete what doesn't.

Last reviewed: May 12, 2026

When to use this template

Use this template for any Shopify store that gets repetitive customer questions OR sees checkout abandonment from buyers who couldn't quickly find a specific answer (shipping cost, return window, sizing, payment options). The category structure works for physical products, services, and digital goods — section variations are flagged where they differ.

The full template

Copy the whole thing, then customize the {PLACEHOLDERS} with your store specifics. Each section is annotated below — read the annotations before publishing.

## Section 1 — Ordering & payment

Q: What payment methods do you accept?
A: We accept {PAYMENT_METHODS — e.g., Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay}. All payment is processed securely through Shopify Payments and we never store your card details.

Q: Is my payment information secure?
A: Yes. All transactions are encrypted via SSL and processed through {PAYMENT_PROCESSORS — e.g., Shopify Payments and PayPal}, both of which are PCI-DSS compliant.

Q: Can I modify or cancel my order after placing it?
A: We process orders within {PROCESSING_DAYS — e.g., 1-2 business days}. If you need to modify or cancel, email us at {SUPPORT_EMAIL} as soon as possible. Once an order has shipped, we can't change it — but you can return it under our {RETURN_POLICY_LINK_TEXT}.

Q: Do you offer discounts for first-time buyers?
A: {DISCOUNT_POLICY — e.g., Yes, sign up for our email list and we'll send a {DISCOUNT_PERCENT}% off code for your first order / Not currently — we keep prices low year-round instead of running new-customer discounts}.

## Section 2 — Shipping

Q: How long does shipping take?
A: We process orders within {PROCESSING_DAYS — e.g., 1-2 business days}. Standard domestic delivery is {DOMESTIC_DELIVERY — e.g., 3-7 business days}. International orders typically arrive in {INTERNATIONAL_DELIVERY — e.g., 10-21 business days}. See our full {SHIPPING_POLICY_LINK_TEXT} for details by region.

Q: How much does shipping cost?
A: {SHIPPING_COST_ANSWER — e.g., Shipping is calculated at checkout based on weight and destination / Flat ${FLAT_RATE} per order / Free on domestic orders over ${FREE_THRESHOLD}}.

Q: Do you ship internationally?
A: {INTERNATIONAL_SHIPPING_ANSWER — e.g., Yes, we ship to {SHIPPING_REGIONS} / Not currently — we only ship within {DOMESTIC_REGION}}.

Q: Where's my order?
A: Once your order ships, you'll receive a tracking email. If you can't find the email, check your spam folder first, then email us at {SUPPORT_EMAIL} with your order number.

## Section 3 — Returns & refunds

Q: What's your return policy?
A: You have {RETURN_WINDOW_DAYS — e.g., 30} days from delivery to request a return. Items must be in original condition. See our full {RETURN_POLICY_LINK_TEXT} for details, including what's non-returnable and how to start a return.

Q: Do I have to pay for return shipping?
A: {RETURN_SHIPPING_ANSWER — e.g., You're responsible for return shipping costs unless the item arrived damaged or defective / We cover return shipping on defective items; buyer covers return shipping on changes-of-mind / All returns ship free — we provide a prepaid label}.

Q: How long do refunds take?
A: Once we receive and inspect your return (usually within {INSPECTION_DAYS — e.g., 2} business days of arrival), we process the refund. It typically appears on your statement within {REFUND_DAYS — e.g., 5-10} business days, depending on your bank.

Q: Can I exchange instead of returning?
A: {EXCHANGE_ANSWER — e.g., The fastest way is to return the original and place a new order for the replacement / Yes, email us at {SUPPORT_EMAIL} with your order number and the replacement item / Exchanges follow the same process as returns — see the {RETURN_POLICY_LINK_TEXT}}.

## Section 4 — Products

Q: How do I find my size?
A: {SIZING_ANSWER — e.g., Each product page has a size guide link below the size selector / We use standard US sizing across our product line / Email us your measurements and we'll help you pick}. If you're between sizes, {SIZING_BETWEEN_SIZES — e.g., we recommend sizing up / down for a snugger fit}.

Q: Is this in stock?
A: All products shown on our site are in stock unless marked otherwise. {OUT_OF_STOCK_HANDLING — e.g., Sold-out items will show 'Out of stock' on the product page; you can join the waitlist to be notified when restocked}.

Q: Are your products {CATEGORY_QUESTION — e.g., vegan / organic / handmade / made in the USA / sustainably sourced}?
A: {CATEGORY_ANSWER — be specific and accurate; only claim what you can substantiate. See note in explanation below.}

Q: How do I care for {PRODUCT_CATEGORY}?
A: {CARE_INSTRUCTIONS — e.g., Care instructions are on the product label and on each product page under 'Care' / Hand wash cold; air dry; do not bleach / See our care guide at {CARE_GUIDE_URL}}.

## Section 5 — Account & login

Q: Do I need to create an account to order?
A: No. You can check out as a guest. Creating an account is optional and lets you track orders, save addresses, and view order history.

Q: I forgot my password — how do I reset it?
A: Click 'Sign in' at the top of the page, then 'Forgot password.' Enter your email and we'll send a reset link. The link expires in {RESET_LINK_HOURS — e.g., 24} hours.

Q: How do I view my order history?
A: Sign in at {STORE_URL}/account. All your past orders, tracking, and order details are there.

Q: Can I update my email address or shipping address?
A: Yes — sign in to your account and update under 'Profile' or 'Addresses.' Note that this won't change shipping for orders that have already been placed.

## Section 6 — Contact & support

Q: How do I contact you?
A: Email us at {SUPPORT_EMAIL} or use the contact form at {STORE_URL}/pages/contact. We typically reply within {RESPONSE_TIME — e.g., 1 business day}.

Q: What are your business hours?
A: We respond to messages {BUSINESS_HOURS — e.g., Monday through Friday, 9am-5pm {TIMEZONE} / Anytime — typically within {RESPONSE_TIME} during business days}.

Q: Do you offer live chat?
A: {LIVE_CHAT_ANSWER — e.g., Yes, look for the chat widget in the bottom-right corner / Not currently — email is the fastest way to reach us}.

Q: Where are you located?
A: {STORE_NAME} is based in {CITY}, {COUNTRY}. We've been operating since {YEAR_FOUNDED}.

Placeholder reference

Quick reference for every {TOKEN} in the template — what to fill in and the recommended default.

Token
What it is
Recommended default
{STORE_NAME}
Your brand name as in Shopify settings
Use exact case from Settings → Store details
{STORE_URL}
Your store's primary domain
yourdomain.com (without https://)
{SUPPORT_EMAIL}
Reachable contact email
Domain-matched (hello@yourdomain.com), not gmail.com — see /fixes/professional-email
{PAYMENT_METHODS}
Payment methods your store accepts
List explicitly: Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay (whatever you've enabled in Settings → Payments)
{PROCESSING_DAYS}
How long from order placed to order shipped
Match what's in your shipping policy — drift between FAQ and policy creates trust issues
{DOMESTIC_DELIVERY}
Domestic delivery window
Standard 3-7 business days for US; match your shipping policy
{INTERNATIONAL_DELIVERY}
International delivery window
10-21 business days is typical; longer for remote destinations
{SHIPPING_POLICY_LINK_TEXT}
Link to your full shipping policy
'shipping policy' linked to /policies/shipping-policy (Shopify auto-generates this URL)
{RETURN_POLICY_LINK_TEXT}
Link to your full return policy
'return policy' linked to /policies/refund-policy (Shopify auto-generates this URL)
{RETURN_WINDOW_DAYS}
Days buyer has to return
Match your return policy exactly — 30 is most common
{REFUND_DAYS}
Days until refund appears on statement
5-10 business days (standard credit card processing window)
{RESPONSE_TIME}
How quickly you reply to support
1 business day for solo founders; 4 hours for teams. Match what you can deliver consistently.
{CITY}
City of operation
Real city — match your About Us page
{COUNTRY}
Country of operation
Real country — match your About Us page
{YEAR_FOUNDED}
Year the business started
Real year — match your About Us page

Section-by-section guide

Section 1 — Ordering & payment

Q: What payment methods do you accept?
A: We accept {PAYMENT_METHODS — e.g., Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Shop Pay}. All payment is processed securely through Shopify Payments and we never store your card details.

Q: Is my payment information secure?
A: Yes. All transactions are encrypted via SSL and processed through {PAYMENT_PROCESSORS — e.g., Shopify Payments and PayPal}, both of which are PCI-DSS compliant.

Q: Can I modify or cancel my order after placing it?
A: We process orders within {PROCESSING_DAYS — e.g., 1-2 business days}. If you need to modify or cancel, email us at {SUPPORT_EMAIL} as soon as possible. Once an order has shipped, we can't change it — but you can return it under our {RETURN_POLICY_LINK_TEXT}.

Q: Do you offer discounts for first-time buyers?
A: {DISCOUNT_POLICY — e.g., Yes, sign up for our email list and we'll send a {DISCOUNT_PERCENT}% off code for your first order / Not currently — we keep prices low year-round instead of running new-customer discounts}.

Payment + ordering FAQs handle the highest-volume pre-purchase questions. Be explicit about what you accept — vague answers create checkout drop-off. The 'can I modify after placing' question is critical: it sets a clear cutoff so customers don't expect post-shipment changes. The discount question prevents customers from emailing to ask for one (the answer is the same whether you say yes or no — just be clear).

Section 2 — Shipping

Q: How long does shipping take?
A: We process orders within {PROCESSING_DAYS — e.g., 1-2 business days}. Standard domestic delivery is {DOMESTIC_DELIVERY — e.g., 3-7 business days}. International orders typically arrive in {INTERNATIONAL_DELIVERY — e.g., 10-21 business days}. See our full {SHIPPING_POLICY_LINK_TEXT} for details by region.

Q: How much does shipping cost?
A: {SHIPPING_COST_ANSWER — e.g., Shipping is calculated at checkout based on weight and destination / Flat ${FLAT_RATE} per order / Free on domestic orders over ${FREE_THRESHOLD}}.

Q: Do you ship internationally?
A: {INTERNATIONAL_SHIPPING_ANSWER — e.g., Yes, we ship to {SHIPPING_REGIONS} / Not currently — we only ship within {DOMESTIC_REGION}}.

Q: Where's my order?
A: Once your order ships, you'll receive a tracking email. If you can't find the email, check your spam folder first, then email us at {SUPPORT_EMAIL} with your order number.

Shipping questions are the highest-frequency support tickets across nearly every Shopify store. The four questions here cover ~80% of shipping-related inbound. Cross-linking to the full shipping policy is critical — buyers who want more detail click through, buyers who want a quick answer get it in the FAQ. Be honest about delivery windows; vague 'fast shipping' here doesn't satisfy the question.

Section 3 — Returns & refunds

Q: What's your return policy?
A: You have {RETURN_WINDOW_DAYS — e.g., 30} days from delivery to request a return. Items must be in original condition. See our full {RETURN_POLICY_LINK_TEXT} for details, including what's non-returnable and how to start a return.

Q: Do I have to pay for return shipping?
A: {RETURN_SHIPPING_ANSWER — e.g., You're responsible for return shipping costs unless the item arrived damaged or defective / We cover return shipping on defective items; buyer covers return shipping on changes-of-mind / All returns ship free — we provide a prepaid label}.

Q: How long do refunds take?
A: Once we receive and inspect your return (usually within {INSPECTION_DAYS — e.g., 2} business days of arrival), we process the refund. It typically appears on your statement within {REFUND_DAYS — e.g., 5-10} business days, depending on your bank.

Q: Can I exchange instead of returning?
A: {EXCHANGE_ANSWER — e.g., The fastest way is to return the original and place a new order for the replacement / Yes, email us at {SUPPORT_EMAIL} with your order number and the replacement item / Exchanges follow the same process as returns — see the {RETURN_POLICY_LINK_TEXT}}.

Return-related questions sit right at the abandoned-cart objection layer — buyers stalling at checkout often need to know they CAN return something before they commit to buying. Cross-link to the full return policy for buyers who want depth. The exchange question prevents the email asking 'can I just swap sizes?' that you'd otherwise get daily.

Section 4 — Products

Q: How do I find my size?
A: {SIZING_ANSWER — e.g., Each product page has a size guide link below the size selector / We use standard US sizing across our product line / Email us your measurements and we'll help you pick}. If you're between sizes, {SIZING_BETWEEN_SIZES — e.g., we recommend sizing up / down for a snugger fit}.

Q: Is this in stock?
A: All products shown on our site are in stock unless marked otherwise. {OUT_OF_STOCK_HANDLING — e.g., Sold-out items will show 'Out of stock' on the product page; you can join the waitlist to be notified when restocked}.

Q: Are your products {CATEGORY_QUESTION — e.g., vegan / organic / handmade / made in the USA / sustainably sourced}?
A: {CATEGORY_ANSWER — be specific and accurate; only claim what you can substantiate. See note in explanation below.}

Q: How do I care for {PRODUCT_CATEGORY}?
A: {CARE_INSTRUCTIONS — e.g., Care instructions are on the product label and on each product page under 'Care' / Hand wash cold; air dry; do not bleach / See our care guide at {CARE_GUIDE_URL}}.

Product questions are category-specific — fashion stores need sizing, food stores need ingredients, electronics need compatibility. The 4 questions here are starting points; replace them with the questions your actual customers ask. The {CATEGORY_QUESTION} placeholder is for category-claim questions (vegan, organic, etc.) — be careful with regulated claims. The FTC enforces 'Made in USA' claims and the EU Green Claims Directive regulates sustainability claims; only state what you can prove.

Variations

  • Fashion/apparel stores: prioritize sizing, fit, fabric care
  • Food/beverage stores: prioritize ingredients, allergens, expiration, storage
  • Electronics stores: prioritize compatibility, warranty, technical specs
  • Beauty/skincare stores: prioritize ingredients, allergens, patch testing, shelf life

Section 5 — Account & login

Q: Do I need to create an account to order?
A: No. You can check out as a guest. Creating an account is optional and lets you track orders, save addresses, and view order history.

Q: I forgot my password — how do I reset it?
A: Click 'Sign in' at the top of the page, then 'Forgot password.' Enter your email and we'll send a reset link. The link expires in {RESET_LINK_HOURS — e.g., 24} hours.

Q: How do I view my order history?
A: Sign in at {STORE_URL}/account. All your past orders, tracking, and order details are there.

Q: Can I update my email address or shipping address?
A: Yes — sign in to your account and update under 'Profile' or 'Addresses.' Note that this won't change shipping for orders that have already been placed.

Account-related questions are universally needed but lower-volume than ordering/shipping. Most Shopify themes auto-implement password reset, account pages, and order history — these answers reflect Shopify's standard behavior. Delete this section if your store has no account features (rare but possible).

Section 6 — Contact & support

Q: How do I contact you?
A: Email us at {SUPPORT_EMAIL} or use the contact form at {STORE_URL}/pages/contact. We typically reply within {RESPONSE_TIME — e.g., 1 business day}.

Q: What are your business hours?
A: We respond to messages {BUSINESS_HOURS — e.g., Monday through Friday, 9am-5pm {TIMEZONE} / Anytime — typically within {RESPONSE_TIME} during business days}.

Q: Do you offer live chat?
A: {LIVE_CHAT_ANSWER — e.g., Yes, look for the chat widget in the bottom-right corner / Not currently — email is the fastest way to reach us}.

Q: Where are you located?
A: {STORE_NAME} is based in {CITY}, {COUNTRY}. We've been operating since {YEAR_FOUNDED}.

Contact-related questions are the lowest-volume but highest-trust questions. The 'where are you located' question matters more than it seems — buyers checking legitimacy look for concrete location info, and an FAQ answer here reinforces what your About Us page should already say. Keep response-time promises matched to what you actually deliver.

Common mistakes

  • Including questions nobody asks (e.g., 'Q: Are your products high quality? A: Yes!'). Padding the FAQ with marketing questions makes the page feel like marketing, not utility. Real FAQs come from real support tickets.
  • Answering vaguely. 'We ship pretty fast' fails the question. '3-7 business days for US orders' answers it.
  • Marketing-FAQ drift — the FAQ says one thing and the actual policy says another. Buyers compare and you lose the trust difference. Always cross-link to the canonical policy and keep the FAQ summary aligned.
  • Too many questions. 30+ questions makes the page unscannable. Aim for 15-25, organized by category. If you need more, consider a separate help center subdomain (Shopify Inbox includes a basic one) instead of one giant FAQ.
  • Auto-generated answers from ChatGPT without editing. Buyers can spot AI-template language ('We take great pride in...') instantly. Write the answer in your voice, then have AI tighten it — not the reverse.
  • Forgetting to link the FAQ from main navigation AND footer. A great FAQ page nobody can find is identical to no FAQ at all.
  • Not updating based on real support tickets. Once live, audit your inbound monthly — questions you answered 5+ times in the past month belong in the FAQ.

Legal disclaimer

This template is structural guidance for your store's FAQ page and is not legal advice. The legal exposure of an FAQ comes from the SPECIFIC ANSWERS you write, not the structure. Be careful with: regulated category claims (vegan, organic, gluten-free, certified, hypoallergenic — these are FTC-enforced in the US and FSA-enforced in the UK), shipping time guarantees (over-promising creates breach-of-contract risk if you can't deliver), refund/return promises that conflict with your policy text (the FAQ answer can be cited against you in disputes), and any answer involving health, safety, or financial advice. When in doubt, mirror your canonical policy pages and let those be the source of truth.

Related

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